Designing better
outcomes for users
and businesses

With many years experience across several sectors, I have built a design skillset upon behavioural economics, persuasive patterns and clean, efficient design

I am an experienced user researcher, able to blend qualitative feedback with analytics, behavioural analyses and other key insights

The apps and websites I create generate increased revenue for businesses, and increased satisfaction for users

Selected Case Studies

LOW CARBON CONTRACTS | ENERGY INDUSTRY

Integrating MUI and Revolutionising a B2B Product

Redesigning a contract management and data visualisation tool to be more delightful to use

ACOUSTIC CLARITY | SMALL BUSINESS

Creating a new brand for acoustic consultancy

Boosting business for an acoustic consultant

ASOS | ECOMMERCE

Redesigning an already market-leading app

Designing a 5* app that users truly love

RAPPI | ECOMMERCE

Making the weekly supermarket shop easier for South Americans

How do you add detailed navigation to an already complex interface?

TEAM CONSULTING | HEALTHCARE

Video showreel created in After Effects

To highlight the great work we did at Team, I put this showreel together for advertising on LinkedIn and other online platforms.

TEAM CONSULTING | HEALTHCARE

Creating a stroke rehabilitation app

Rehab can be challenging, but can also be delightful

Person browsing moonpig website on laptop

MOONPIG | ECOMMERCE

Nail the navigation
to save the company

It was crisis mode at Moonpig. SEO was suffering. What could we do?

MOONPIG | ECOMMERCE

Optimising the checkout to reduce churn

Read how I improved the Moonpig checkout flow to encourage new customers to become repeat customers