About me

Who am I?

Being a UX, UI and Product designer is a gift I appreciate to its fullest. In more than a decade I’ve learned so much, working with some truly fantastic people who taught me how to define products, the benefits of Radical Candour, how to truly empathise with users, and how to manage staff with respect and dignity even in hard times.

The valuable learnings were great preparation for being a father to two daughters. I have a busy family life and busy work life, and that’s how I like it. I love storytelling with my children, something that I learned as a UX designer, painting the picture of a user with emotions, thoughts and actions. That’s what we are as product, UX and UI designers: painters and storytellers. We make the world brighter.

My view on user-centred design

What is “User-Centred Design?” For me, User-Centred Design is putting the user first, considering their needs and motivations, empathising with their situation and fighting in the corner of the user even when faced with pushback from other parties in a business. Understanding key attributes relevant to a user’s interaction with a service are vital. For example, this could be the level of tech-phobia a user feels, or how motivated they are to complete a task. Factors like age, education and disabilities can all affect how people access and comprehend digital services. Simplifying their experience, mitigating pain points, adding touches of delight where possible, and providing enough information for users to make informed decisions are all key parts of optimising for the user.